Design | Branding | Creative Strategies

Ever wondered why colour in your brand is so important?  ..

A design brief outlines the aims, objectives and milestones of a design project in writing. This is a critical part of the design process – design is not just about creating a great logo that looks fabulous, it takes into account the vision, culture, idea and audience of the company or product and helps to establish the "right" approach.  ..

Often at Artshak we get asked to create and design something that's never been done before, have brand spanking new ideas and produce something that will "wow" everyone. I came across a quote the other day from one of my all time favourites in the industry - and to sum it up nicely:

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Leo Burnett

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As designers we often get asked to make things look "sexy". When it comes to websites, more often that not – no amount of design will rescue the content. In our view, three fundamental principles to establishing an effective web presence are: ..

We are excited to finally be writing our first blog. For those of you who know us, Artshak has been growing over the years and extending it's services across the board. We like to challenge ourselves so you the client, our client will end up with a result that works. In order to achieve this we are striving to continually refine our skills and grow in our professional development.  ..