A design brief outlines the aims, objectives and milestones of a design project in writing. This is a critical part of the design process – design is not just about creating a great logo that looks fabulous, it takes into account the vision, culture, idea and audience of the company or product and helps to establish the "right" approach.
It develops trust and understanding between the client and designer - always a good thing! A good brief serves as an essential point of reference for both parties.The more clues you give about your design tastes, the more likely your designer will be able to produce something close to your aims. Remember, professional designers will not reproduce the ideas you send them... but will use them as the start of the design process to create something unique and effective for you and your business.
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