Often at Artshak we get asked to create and design something that's never been done before, have brand spanking new ideas and produce something that will "wow" everyone. I came across a quote the other day from one of my all time favourites in the industry - and to sum it up nicely:
"The secret of all effective originality in advertising is not the
creation of new and tricky words and pictures, but one of putting
familiar words and pictures into new relationships."
Leo Burnett
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Not all design studios are created equal...
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