Often at Artshak we get asked to create and design something that's never been done before, have brand spanking new ideas and produce something that will "wow" everyone. I came across a quote the other day from one of my all time favourites in the industry - and to sum it up nicely:
"The secret of all effective originality in advertising is not the
creation of new and tricky words and pictures, but one of putting
familiar words and pictures into new relationships."
Leo Burnett
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Not all design studios are created equal...
Web Solutions
Before embarking on a website the first thing to consider and to establish is the purpose of the website, i.e. is the website to inform, educate, sell product or solicit an enquiry?Once the purpose has been establish, Artshak designs with two thoughts in mind, firstly the navigation and ease of use, like getting to the purpose of the site within a minimum of clicks, secondly, a design with the target market in mind.
It has long been said that you capture the attention of a visitor to your website with in the first three to four seconds .... not a long time to make a good impression particularly if you want to sell product/services or solicit an enquiry.
Designing with your target market in mind is what Artshak Design does best, we take the time (at no extra cost may we add) to understand your market, your clients and if required conduct some research to create the best design solution for your business.
Good design, functionality with a purpose in mind, appropriate marketing are steps that lead to Internet success and that leads us to the third element and that is the functionality.
What functions do you require and what features do you wish implemented into your website to fulfill its purpose.
Functionality can include having a content management system (CMS) that enables you to add and manage the content and information contained within your website, a shopping cart perhaps that provides ease of purchase and at the same time provides you with a Customer Resource Management tool (CRM), or do you want to have social aspects added to you website like blogs, direct feeds (RSS), newsletter subscribes, or community forums perhaps?
In the beginning functions like these required extensive programing and in many cases were cost prohibitive for small business, not any more because Artshak Design have Partnered with Business Catalyst (part of the Adobe suite of products) to deliver websites that offer tools that help you to succeed.
Check out Business Catalyst and you will be impressed to test drive. Check it out...

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